Monday, October 02, 2006

Create a brochure

You'll be creating a brochure for Maria's. Things to think about:

layout
The first thing you will do is use pencil and paper to roughly sketch the layout of your brochure. Identify where you want to place images & text. Identify the content you will need to create to go into the brochure:
- front cover: visually appealing for your target audience, usually includes logo & tagline
- inside front panel: summarize why a customer should choose your store
- inside three panel spread: summarize info about your store, provide key product info
- back cover: contact info

images
The use of images is important in a brochure. Think about using a store image, key product images, & clipart. Balance the use of images and text. Ensure that you do not use copyright protected images.

tag line
This is an easy to remember slogan that sums up the store philosophy. Examples of tag lines include: just do it (Nike), must see TV (NBC), always low prices (WalMart), when it absolutely has to get there overnight (FedEx)

fonts
It is important to use fonts consistently in a brochure. Probably no more than 3 fonts should be used and you'll want to ensure that they are legible in print.

Resources:

tri-fold brochure templates
trifold brochure writing tips
free stock images

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